T-Rex Espresso

Logo and Brand Identity Design

CLIENT: Tayler Robison

T-Rex Espresso is a proposed coffee company that will be located in Whatcom County, Washington if plans are carried through for the business. The client, Tayler Robison, chose the name for the company because it reflects a family name (Rex) that has been passed down to the generations of her family. Her vision for the company is to create a local coffee stand that's a go-to for unique and delicious coffee beverages and treats. Plans have been put on hold for the company for the time being, but I completed a logo and brand identity design in hopes that they will open in the future. Our vision for the company's brand identity was to create a look that's exotic, modern, and feminine. I created a brand board and mockups that demonstrate how the brand identity would be used in different formats.
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